Restoration is a 24/7 emergency business. Your website should answer the phone when you can't — capture the lead, qualify the loss, and start the insurance clock. Right now, it doesn't.
Jordan mentioned you've been unhappy with your current website — that you paid for it, and what's sitting there now doesn't represent what Lewis Restoration actually does on the job.
That's a fair frustration. You run a 24/7 emergency operation with 60+ years of combined experience, IICRC certifications, and a real team that shows up at 2am for a flooded basement. Your website should reflect that. It should also work — capturing leads, routing emergencies, starting insurance documentation — instead of just sitting there.
What follows is a tight, honest audit of what's currently broken, what your competitors are doing, and exactly what we'd build instead. No fluff, no agency-speak. Six sections. Read it in under ten minutes.
— Steve Wilson, President · SüRJ
None of these require a designer's opinion. They're structural. Each one quietly costs Lewis Restoration money — usually after hours, when someone's panicked and trying to find help fast.
Address. Phone. Fax. That's it. A homeowner standing in a flooded basement at 11pm has exactly one option — call. If they get voicemail, they call the next company. There is no after-hours capture. Zero.
The "Call Us 24/7 Emergency Services" button on /water-damage-restoration uses tel:5072596959 — your real number is 252-6959. A literal typo is sending mobile callers to a stranger.
Insurance carriers stopped requiring fax intake years ago. To a homeowner, it signals "old company, slow tech, probably can't text me photos." It also takes up real estate where a text-message option should be.
This is the #1 ask in restoration. Homeowners want to text a picture of the ceiling leak before anyone shows up. Every modern competitor has it. You don't even have a number to text.
Same path, same friction, same after-hours dead-end. There's no "Request Callback," no "Get a Quote," no "Start Insurance Claim" — just a phone link that fails when nobody's holding the phone.
You serve Olmsted, Dodge, Fillmore, Goodhue, Houston, Mower, Wabasha, Winona — that's on your BBB profile, not your site. Local SEO and trust both suffer when prospects can't see "yes, we cover Byron" in plain text.
"24/7 Services" and "Professional Staff" use identical artwork. It reads as careless — and the homepage is the one place a panicked prospect actually decides whether you look competent.
You have actual before/after work in your gallery. Those should be the front door — they prove competence in a way no certification logo can. Right now they sit below stock photos.
Your differentiator versus a chuck-in-a-truck is that you handle the insurance side. The site says so but doesn't capture it: no claim# field, no carrier dropdown, no adjuster contact intake.
No follow-up sequences. No two-way SMS. No missed-call-text-back. No CRM. Squarespace is a brochure builder — fine for a yoga studio, structurally wrong for a 24/7 emergency operation.
We pulled the four restoration competitors most likely to show up next to Lewis in a Rochester search and graded what their sites do — not their service quality, just what their website captures.
*Competitor set: SERVPRO of Rochester, White's Fire Smoke & Water, Viking Restoration, Cornerstone Builders & Restoration. Audit performed May 2026.
Lewis has more combined experience than most of the local field, real before/after work, and IICRC/ANSI certifications. The website is the only place that's holding the brand back. Fix the capture layer and the existing reputation does the rest.
We're not just rebuilding the site — we're putting a working emergency-intake system underneath it. Here's the stack.
The CRM, automation, and intake engine running underneath everything. surj.app — built for service businesses where every minute of response time matters.
Custom build, light/dark mode, mobile-first, with the four service flows (water · fire · mold · trauma) each routing into a different intake path.
Phone rings, nobody answers — within 60 seconds the caller gets an SMS: "This is Lewis Restoration. Reply with photos and your address. We're routing now." That alone pays for the whole project.
Real number tied to the platform. Customers text photos of the damage. Lewis texts back the ETA. Every conversation logs to the contact record automatically.
A real intake flow that captures insurance carrier, claim number, adjuster name, and damage type up front — so the team isn't asking the homeowner the same questions twice.
Quote sent and unanswered? Three-touch follow-up over five days. Job complete? Review request fires automatically. No one chasing a spreadsheet.
Dedicated pages for Rochester, Byron, Stewartville, Kasson, Pine Island, and the surrounding counties. Each one indexed, each one a separate front door from local search.
You log into one place and see: leads this week, response time average, jobs in progress, insurance claims pending, reviews collected. Not five tools.
Most restoration sites are stuck in one mode. Yours doesn't have to be — light reads as approachable for residential homeowners, dark reads as professional for commercial & insurance partners. Same site, same content, two front doors. Click the toggle to flip the mockup.
Burst pipes, flooding, roof leaks. 24/7 extraction & rebuild.
Soot removal, odor elimination, complete reconstruction.
IICRC-certified containment & removal. Health-first approach.
Discreet, respectful, biohazard-certified. We handle it all.
Roof leak, full ceiling replacement. 48-hour turnaround.
Sump failure, 800 sq ft. Dried & restored in 5 days.
Grease fire, full smoke odor removal & rebuild.
Text a photo. Send your address. We'll be there in 30 minutes or less, anywhere in Southeast Minnesota.
📱 Text (507) 252-6959 NowSix-month pilot. Defined start, defined end. You see it work, then we talk about year two — or you walk away. No agency-style dependency.
Onboarding session with you and the team. Domain, hosting, SüRJ workspace, dedicated SMS number, content audit, photo library cleanup.
Custom homepage, four service-flow pages, contact form, missed-call text-back, insurance intake form, six service-area pages.
DNS cutover, follow-up sequences activated, team trained on the dashboard, first leads start flowing through the new system.
Monthly check-ins, response-time reporting, sequence tuning, content additions, SEO refinement. We measure leads captured, response time, and conversion. You see exactly what changed.
Six-month pilot priced like a pilot — not a long-term agency lock-in. The total is below.
If a single missed-call text-back recovers one water-damage job during the pilot, the project pays for itself two times over.
No hard sell, no follow-up emails — just the path that fits.
Trained on this proposal — pricing, the build, the text-back, insurance intake. Ask anything you'd ask Steve.
Our cutting-edge, enterprise-grade,
AI-powered CRM automation webhook
integration is currently…
Just shoot him a text and tell him
you're ready to build.
He'll know what to do. 👍